Yesterday you heard from Brad Abare, the Director of Communications for The Foursquare Church & Founder of “Church Marketing Sucks,” share about the challenges that many churches face in the area of communication.  He mentioned that church leaders often rush into answering the question of “methods” when there is a deeper question that must be asked.  That question is the question of identity…as we continued to talk with Brad he began to share about what could be called a “Church Identity Crisis.”

Brad Abare on “Church Identity Crisis”

Catalyst Voices - Brad Abare on Church Identity Crisis from Catalyst on Vimeo.

As is the case in much of what we hope to offer, we aren’t seeking to answer the questions that are raised…but rather continue the conversation and process of learning.  What are tools that have helped you in dealing with this issue of identity.  How do you identify your church DNA?

(Part 3 with Brad Abare - “How is ministry different/unique on the west coast?”)

Brad Abare, Director of Communications for the Foursquare Church in Los Angeles and founder of "Church Marketing Sucks," met with the Catalyst Road Trip Team and offered his insight on several key topics. 

Given his background in the area of communication, we asked Brad to share his thoughts on the challenges that many churches face with regards to communication.  He highlights one necessary component to any effective communication - whether it be within a church among the members OR outside of the church among the community...see below:

Find out more about Brad Abare on his blog: http://www.bradabare.com/

Brad Abare on the dynamic of Church Communication...

Catalyst Voices - Brad Abare on Communication Challenges from Catalyst on Vimeo.

Church leaders often rush into answering the "how" question, but "how" stems from "who," the core identity of who you are...

(check back tomorrow to hear about Brad's thoughts on "Church Identity Crisis.")