Brad Abare, Director of Communications for the Foursquare Church in Los Angeles and founder of “Church Marketing Sucks,” met with the Catalyst Road Trip Team and offered his insight on several key topics. 

Given his background in the area of communication, we asked Brad to share his thoughts on the challenges that many churches face with regards to communication.  He highlights one necessary component to any effective communication - whether it be within a church among the members OR outside of the church among the community…see below:

Find out more about Brad Abare on his blog: http://www.bradabare.com/

Brad Abare on the dynamic of Church Communication...

Catalyst Voices - Brad Abare on Communication Challenges from Catalyst on Vimeo.

Church leaders often rush into answering the “how” question, but “how” stems from “who,” the core identity of who you are…

(check back tomorrow to hear about Brad’s thoughts on “Church Identity Crisis.”)