I think this ties in with a pretty interesting thought from Eric Bryant (MOSAIC in LA). Eric tied in a marketing post from Seth Godin about how Saturn (cars) offers test drives of the competitors cars. The analogy was how how do we get people into our showrooms (churches) to take a test drive.
Looks like we have a job to do. :)
I think this ties in with a pretty interesting thought from Eric Bryant (MOSAIC in LA). Eric tied in a marketing post from Seth Godin about how Saturn (cars) offers test drives of the competitors cars. The analogy was how how do we get people into our showrooms (churches) to take a test drive.
http://www.ericbryant.org/blog/2007/05/26/test-driving-the-competition
——-
Comment by Daniel D - May 29, 2007 @ 01:44 PM