Attendance at American Churches is less than half what has been believed in the past, claims Dave Olson, Dir. of the American Church Research Project. At Mission America Coalition?s annual conference, Olson revealed overall church attendance is virtually unchanged from 15 years ago, even though the US population has grown by 52 million people, mostly unchurched. His data is based on actual recorded attendance in over 300,000 churches. Interestingly, the evangelical church is growing fastest among the higher income, college-educated, suburban population, and declining fastest among the least educated and in the highest poverty rate areas.