A growing body of research suggests Generation Y and Echo Boomers (age mid-20s and younger) are civic-minded and socially conscious as individuals, consumers and employees. They may be less radical than boomer activists of the '60s and '70s and due to the Internet are much more aware of the world. 61% feel personally responsible for making a difference in the world. 69% consider a company's social and environmental commitment when deciding where to shop, and 83% trust socially/environmentally responsible companies more. Many want to help their country by working for the government. 66% of college freshmen believe its essential or very important to help others in difficulty. Volunteerism by college students increased by 20% from '02 to '05.