Bill Seaver, over at Micro Explosion Media, has created a couple of action-packed posts about how to be a Social Media Marketing ROCKSTAR. Here's a summary:

To be successful with Social Media Marketing, you have to know your goals and your strategy. Having great content is a great strategy.

A good content strategy is to include all of the following types of posts:
+ Entertain - humor, funny videos
+ Inspire - emotional approach
+ Educate - helpful ideas, how and why
+ Inform - news updates, what's hot!
+ Outrage - controversy can make good content.

Check-out 3 Things Vanilla Ice Can Teach You About Social Media Marketing.

And my favorite: Five Categories of Valuable Content.

This is GREAT STUFF! Better than Facebook for Pastors.