When fashion meets interactive media and supports a social cause, it truly is a beautiful thing. Reactee is a company that lets users create t-shirts with personalized messages and include a unique SMS code for anyone who sees the shirt to send a text to the number and receive a custom text message response. In addition to mobilizing street teams for bands and DJs, the shirts have caught on with social justice organizations looking to rally their members. Thanks to our friends at Brewing Culture for the link.