Charity Water is (yet another) newish organization that is providing clean water to Africans by building wells, catching rain, and using sand filters.

They're not the first group out there to do this, they're probably doing the same things the other groups are doing, but their message is VERY compelling. Especially the video below. Watch it.

Perhaps the way you frame your message will make all the difference. How are you framing your message to  make it more effective?