Is Originality Dying in Hollywood? Ticket sales would certainly suggest that originality is on it's deathbed. From the New York Times: That originality is a dying value on the blockbuster end of the movie business is no secret. In the last five years, only about 20 percent of the films with more than $200 million in domestic ticket sales were purely original in concept, rather than a sequel or an adaptation of some pre-existing material like "The Da Vinci Code." Read the complete article here.