Good marketing seems to be an increasingly necessary method of evangelism in our culture. Here are a few good blogs on the subject of marketing:
Brand Autopsy by John Moore
Duct Tape Marketing by John Jantsch, and
Seth Godin's Blog by the ubiquitous...Seth Godin
Also, there's a documentary on Starbucks (arguably the strongest brand in America) on the Biography Channel: Wed., August 29th at 9:00 pm
(EST)