The City That Said No to Advertising
June 25, 2007
"A city stripped of advertising. No Posters. No flyers. No ads on buses. No ads on trains. No Adshels, no 48-sheets, no nothing." Sao Paulo, Brazil, had had enough. Tired of the 'visual pollution,' of a city littered with ads and more than 8,000 billboards, the city's mayor Gilberto Kassab simply said no more and placed a ban on outdoor advertising. But the decision has not come without strong debate on both sides of the issue: The law was hailed by writer Roberto Pompeu de Toledo as "a rare victory of the public interest over private, of order over disorder, aesthetics over ugliness, of cleanliness over trash... For once, all that is accustomed to coming out on top in Brazil has lost." Thanks to our friends at Brewing Culture for the information.