A recent article from Wrecked.org: The Failure of Church Marketing:

"Bottom line:  The more churches I visit the more I realize we are less and less wrestling with heart-formation and more and more obsessing over how to market  ourselves"

Church Marketing Sucks made some comments here.

It's been a purposeful and fun ride, but have we taken the "relevant" thing too far? Are our churches discipling people in such a way that we produce "little Christs" that are living out His values ... OR just apathetic, self-centered, consumerist "Christians" that look nothing like Christ? Or somewhere in the middle? What do you think?