From Wakeup Clothing:

The average American is exposed to over 3,000 commercial messages a day. We thought "Why not make at least one of them true?" The majority of the messages out there are trying to convince us we need more of something, and usually lead us to a messy set of priorities. I mean let's face it...the truth isn't always smooth. But we think it IS valuable. So we started Wakeup with one simple goal...make comfortable shirts designed to make people a little uncomfortable - waking up the world one shirt at a time. It's your friendly neighborhood clothing company...WAKEUP!