I love lists of good content. Don't we all - the internet is a Niagara Falls of content, so a list helps you find the good stuff.

Despite the lists, I run across dozens of things each week that I really want to read, but don't have time to, or don't get around to.

Partly this is because they're too long. I want short content! Interesting, funny, provoking ... efficient.

However, I've noticed lately there are several such things - short bits of interesting content - that I want to engage, but never do. (For example: several awesome podcasts, Seth Godin's blog, Daily News from Good.is)

Why don't I take the time to engage in this awesome content that I really like (and know I really like) especially after the producer has taken the time to package it well and make it short and good?

Do you have this problem? What do content producer's need to do to make me engage their content?