Blogging Has Not Tipped Yet
June 05, 2008
BARNA - recenctly released the results of the Barna Technology Study. This is a succinct and very helpful study on the usage patterns of internet technology across population segments.
Read it now!
Most notably, the study revealed that:
- 30% of Americans have sent a Text Message in the past week
- 27% of Americans have made an online purchase in the past week
- 26% of Americans watched an online video last week
- 23% of all Americans downloaded a church podcast in the past week!
- 38% of evangelicals listened to a podcast last week, compared to 17% of other adults
I found this part about blogging particularly interesting:
Blogging has not reached the "tipping point" towards becoming a mainstream activity (an emerging technology is often thought to "tip" toward majority use when the penetration reaches 20% or more of the population). Still, there are an estimated 16 million American adults who use their blog as a pulpit to broadcast their voice to the world. Blogs are most common among single adults, Northeast residents, homosexuals, those not registered to vote, and atheists and agnostics.
